What You Must Know Regarding the Google Penguin 4 Update
Know that Google has introduced the Penguin Update to be able to catch the sites that are known to be spamming the search results, particularly those doing so by buying links or through getting them with the link networks made mainly to boost the Google rankings. When a new Penguin Update is released, sites that have taken action to get rid of the bad links or to eliminate the spam may have rankings. New sites not caught in the past might get trapped in Penguin. False positive sites that were caught by mistake may be able to escape.
The Penguin 4 was actually announced and this can be a great for the legitimate SEO companies. Know that the algorithm of such devalues the links rather than punish the sites. Penguin is baked in Google’s core algorithm and this updates real time. The feasibility of the negative SEO is being reduced too. You must know that the new Penguin is a lot more granular. Be aware that the new update actually pushes the SEO much nearer the real marketing. Such is a relief in so many sites which have waited for over 2 years.
When your site got affected by the Penguin, the whole site may have been demoted in the search and there was also no clear explanation about how to be able to recover from such. Because of the strictness of the Penguin, mixed with the misinformation which surrounds the algorithm, which created a negative environment and such a antagonistic relationship with Google and the owners of the business.
Know that Google will be able to prevent spam from having the results manipulated but now the site owners will not have to live in fear of a crippling penalty in Google, with questionable recovery. The manual actions still do exist, but such are made by the discerning humans who are a lot better at determining the intent behind those links. Manual penalties are much easier to know in the application and recovery.
Through the Google Penguin 4 update, there is that real time updating. Through such kind of data, the Penguin is actually refreshed real time and for this reason, the changes are going to be seen in a much faster way. This will be evident after the reindexing and the recrawling of the page. Due to the move to Penguin 4, Google can evaluate the links more quickly.
What this means is that you don’t have to utilize Penguin refreshers or you don’t need to recover updates. In fact, Google stated in their announcement that they will not comment on refreshes in the future. This is an excellent news and must relieve fear, misinformation as well as uncertainty about the Penguin. No more refreshes for the site owners due to the update made in the Penguin 4.